AZOV х WORK.UA

Awards:

Gold /Brand Integration & Entertainment Partnerships

Silver / Marketing Disruptors

Bronze / Multi-Brand Shopper Solution

Agency Name: Banda Agency

Client Company Name: 12th Special Forces Brigade «Azov» of the National Guard of Ukraine, Work.ua

Contributing companies:

Promodo

FILTR PRODUCTION

As a result of the campaign, the vacancies of the AZOV Brigade received 962,000 views, which required additional recruiters to process applications. The total media reach of the campaign exceeded 100 million contacts, increasing interest and engagement in the service. Thanks to the partnership with WORK.UA, the largest platform for job search in Ukraine, we have changed the way military units and businesses interact. The Ministry of Defense of Ukraine now partners with all major platforms, giving possibility to each unit of Ukrainian Army Forcecs to post its vacancies.