I`m fine :)

Awards:

Gold / Culture & The Arts

Gold / Positive Change – Social Good: Non-Profit

Silver / Cross Media Storytelling

Agency Name: Ukrainian Witness

Client Company Name: Ukrainian Witness

Contributing companies:

BRAND UKRAINE

Publicis Groupe BENELUX / Amsterdam

Publicis Groupe Content

Freuds+

On August 26th, within Burning Man — a globally known festival of contemporary art, non-profit organization Ukrainian Witness unveils powerful new sculpture called “I’m Fine”, symbolizing how Ukraine is standing resilient in the face of ongoing war.

The project was aimed at returning attention of Western communities to the war in Ukraine.

Immediately after building the installation, the team of the project, its partner organizations and Ukrainian volunteers in various countries, started sharing information on the project, photo and video materials.

Within a month the project gained 159,61 mln. coverage.